Understanding Attribution Models in Google Analytics digital marketing analytics in theory

by msithailandDFG



เรียนรู้เกี่ยวกับรูปแบบการระบุแหล่งที่มามาตรฐานต่างๆ ที่มีอยู่ใน Google Analytics และวิธีใช้เครื่องมือเปรียบเทียบรูปแบบเพื่อเปรียบเทียบรูปแบบต่างๆ แหล่งข้อมูลเพิ่มเติม – คำแนะนำเกี่ยวกับรูปแบบการระบุแหล่งที่มาของ Google Analytics: เข้าร่วมหลักสูตร GOOGLE ANALYTICS ฟรีของฉัน: สมัครรับวิดีโอเพิ่มเติม: เข้าร่วมการสนทนา! Twitter: Facebook: LinkedIn: Google+: ยินดีต้อนรับสู่ช่อง YouTube ของฉัน! ฉันจะสอนวิธีใช้ประโยชน์สูงสุดจากข้อมูลของคุณเพื่อปรับปรุงเว็บไซต์และการตลาดออนไลน์ โดยมุ่งเน้นที่ Google AdWords และ Google Analytics ขอบคุณสำหรับการสนับสนุน! .

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Understanding Attribution Models in Google Analytics

Understanding Attribution Models in Google Analytics

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Understanding Attribution Models in Google Analytics
digital marketing analytics in theory
ดูวิธีการทำเงินออนไลน์ล่าสุดทั้งหมด: ดูเพิ่มเติมที่นี่
ดูวิธีการทำเงินออนไลน์ล่าสุดทั้งหมด: ดูเพิ่มเติมที่นี่

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20 comments

Prince Vestal 15/10/2021 - 4:07 PM

Hi Ben, can I ask for clarification about Last non-direct attribution?
it will credit to the previous channel even the last touch is not direct right?
ei: organic search -> social -> email marketing (then purchased)
so the credit goes to social?
we're using Universal Analytics

Thanks.

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Tracy Sample 15/10/2021 - 4:07 PM

Pretty amazing.

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Severino Manoel 15/10/2021 - 4:07 PM

Umas swreasurfdwvny pq

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Shivam K. 15/10/2021 - 4:07 PM

This guy knows what he is doing. Even Google Support documentation didn't make it clear what is the default attribution model in GA reports. But after watching this video, I know it is Last Non-Direct Click.

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Kostadin Nikolov 15/10/2021 - 4:07 PM

It's beyond me how this channel doesn't have more views. Probably the best GA channel on YouTube so far. Thanks Benj

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Jacky Y. 15/10/2021 - 4:07 PM

You said sth wrong if you expect a longer lead time, fist attribution model definitely worth considering because it shows how to value the first click.

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nishit ranka 15/10/2021 - 4:07 PM

The best attribution modelling video I have ever seen

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Mike K 15/10/2021 - 4:07 PM

That was great! Do you have Any more Expanding on comparing the varied models?

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Eric Darby 15/10/2021 - 4:07 PM

Thank you! Super helpful video. Crystal clear. I'm wondering about AdWords attribution vs. Google Analytics attribution. If you create a goal in GA (form completion page) and import that goal into AdWords, and then change the attribution model in Adwords to Position-based, does this override the default GA Last Click attribution setting? Thanks in advance for any reply.

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Eric Rosén 15/10/2021 - 4:07 PM

Thank you, wonderful video.
I just can´t really grip why attribution models are useful in real life. Is it just a buzzword?
My reasoning: The buyer makes a journey, it´s a chain of events. Which link in the chain is more valuable?? They are all dependent of each other of course.
By making an attribution model I´m just making up values myself.

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Ann Wang 15/10/2021 - 4:07 PM

If I use GA360, my DCM and DBM report is using DCM model(aka CM model), does that means it attributes to the last DC/DCM or it attributes to DC/DCM at anytime during the lookback window?

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rcmanization 15/10/2021 - 4:07 PM

i talked to google support about this, your video is incorrect. You can only use ONE attribution to see your revenues in Google Analytics. The attribution model tool where you can change to other attribution models only shows you data based on conversins. But conversions don't show you the correct revenue amounts because instead, the analytics code snippet on your website has a value set for what a conversion is worth. So if you are an ecommerce, you could have the same conversion value for the sale of a pencil as the sale of a TV.

So when you use the other attribution models, you won't really see how much your sales were attributed to different channels.

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YTW2015 15/10/2021 - 4:07 PM

agree with @cindyliu light bulb moment might have saved my career!!!

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Cindy Liu 15/10/2021 - 4:07 PM

This is so helpful, a true 'light bulb' moment. Thank you!

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Mr.Moose 15/10/2021 - 4:07 PM

Thanks for sharing this video with us! So basically, would it be correct to assume that regardless of the attribution model, and if for example if someone makes a purchase on my site is considered a conversion, then the revenue that is being reported in analytics and let's say a third party tracking platform should actually be matching?

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Carlos Solis 15/10/2021 - 4:07 PM

Thank you so much. I am AdWords Certified and loved this presentation. http://www.carlos-solis.com

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Nicki L 15/10/2021 - 4:07 PM

Thank you for this great video, Benjamin. I am going to embed this in a blog post on oogur.com so I can share it with others seeking this topic.

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BEACONCOMMSG 15/10/2021 - 4:07 PM

Thanks for explaining the 7 models. The video is truly high quality, what are the tools used in this production?

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Mariana Corvi 15/10/2021 - 4:07 PM

I love it. Very clear.

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Fabrizio Bianchi 15/10/2021 - 4:07 PM

Recently discovered your channel and subscribed right away. A video is not only a well-made video, it's a resource!

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